Developing an online business means that you have gained a significant amount of expertise in your field. You have built a website that markets your company portfolio, so why not try article marketing to share your knowledge? Article marketing is a great tool with regard to small business owners to reach a larger audience, plus inform them of your niche. After a couple of short months, you can be known as an authority in your industry and dual traffic to your website in no time.
What is article marketing?
Article marketing is a means for business owners to market their expertise in a field by way of a web based article medium. You can write and submit articles to various article directory sites online such as EzineArticles, Articlebase, Buzzle, and more. Essentially your provide useful information to the public that your site does not offer.
Article marketing is a smooth sell. Your intention should be to educate, answer questions, solve problems, plus entertain. Never directly sell your product or services in your posts. At the end of each article submission, you will notice a bio box or byline. This allows you the opportunity to share regarding your business and why you do what you do. You can then add anchor links to your website.
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How do I write a great article?
Constantly write on topics relevant to your own niche. Approach your subject from your reader’s point of view. Think of questions that readers may ask about your market. If you sell gourmet dog biscuits, write articles about dog nutrition and health. Keep your articles helpful and fresh.
Headlines and key phrases are another important feature of high quality articles. Write eye-catching headlines which are rich with keywords. Lightly use keywords throughout your article related to what web users would search for. You may use great keyword tools such as Search engines AdWords to help you find the best keywords for your topics.
Most article submission directories require your articles to be among 400 and 600 words. The actual specified guidelines to avoid article rewrites or rejections. Too many rejections can get you banned from the site.
Be very careful when submitting copy content. Search engines send out bots to get quality, original content. If you hyperlink the same articles over and over, you are going to get flagged. Search engine optimization is far more important that links. You can easily spin articles on the same topic and submit them to numerous sites to gain exposure. Your best bet may be to find one article directory plus stick with it. Users will know where to find you and expect new content from you usually.
Never submit articles that haven’t been proofread. Poor grammar, major typos and spelling errors, or even misused information will deter customers from your writing. In turn, people will not take you seriously as a businessperson. Your article marketing campaign should reveal who you are in your business. Always keep editing references near your workspace to check on your writing for errors. It might help to you someone edit your work for you. You are better off publishing fewer articles that are really well written, than a large quantity of articles that are sloppy and disorganized.
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