Produce An Advantage
Small businesses can always use any kind of edge they can get, especially when considering marketing. It is not always easy fighting the competition, and for that reason creativity can sometimes be the very best solution. If your small business has been doing properly on social media up to this point, you might want to consider one of the relatively new children on the block, Instagram.
In essence, Instagram has turned into a widely popular social media platform that focuses on visual content. Given the nature of this, it can be a fantastic way to spread the message about your company or even brand and captivate a new market. It is essential to make sure this platform is right for your business so you don’t find yourself talking to an metaphorical internet wall.
Got Something To Show?
So how do you know if it is right for you business? A good first test would be to ask yourself, do I have something that I would like to actually show our market?
This is a great way to begin because it forces you as a marketer in order to immediately try to come up with an idea for some content.
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Using a service such as Instagram will be a lot more seamless if the articles or images presents itself for you and there is no need to really hunt for it.
Your own audience will be much more obliged to follow your business as long as it’s not struggling to find and create content.
Simply put, if captivating pictures of what your brand participates or represents are easy to come across, then Instagram is likely for you. Because if you aren’t having trouble now finding the right picture, then you will likely still be having trouble 4 weeks down the road.
Have The Right Audience
Did your target market, or even broader potential marketplaces, fall into the demographics that use Instagram? This is another one of those questions that avoids you the pain of speaking with a wall online.
It is essential that the customers, past, present, and future, are people who are using the service. If they happen to be not, you will do yourself a great favor by allocating your time plus resources to where they are existing elsewhere online.
Instagram’s users are all those who have been raised in the regarding technology. Social media sites such as Facebook and Twitter are already second character to them, hence the extensive utilization of hashtags with this platform. Users variety in ages from young teenagers all the way through adults in there 30’s and even 40’s, given that they are technologically experienced at that age.
Given these demographics, Instagram is used by a large number of individuals. Not just in the United States, but with an international scale since it has an Google android app too. The total downloads is well over 40 million as of 2012.
Leverage Its Visual Nature
Businesses can leverage using Instagram in lots of ways. Regardless of which you choose, it’s important to note that it should be a complementary extension of the established social media or digital online marketing strategy as a whole.
For a company or brand with a lot of visual content to show its audience, it can be hard sometimes to other common platforms without overloading them. Use Instagram as the best source to show a constant stream associated with visual content and suggest your followers from other social media sites adhere to you here.
Provide them with exactly what system was made to do, showing aesthetically interesting pictures. This direct visible marketing is direct in the sense that it is solely visual, but indirect because you do not want your Instagram to be a full on advertisement for your brand.
Make It Personal
Think beyond straight promotion and more about the experience your company’s products or services create for the user. Take pictures of things you make, places you go, people you meet, new products, happy customers, the benefits and uses of one’s product or service, community outreach, the list goes on.
Keep your hashtags linked to your company as well as those that are popular or trending at the time for maximum exposure. If your followers enjoy seeing what you have to offer they will undoubtedly share it.
An alternative solution way to use Instagram is through the use of promotions. This works especially well for consumer goods brands or if you are offering a valued service to your followers. It allows for much more engagement with your audience and helps unite them as a community.
Require your followers to take images related to your business or promotion and use a common hashtag to be entered ingot he contest. This way they must engage in order to win and have an incentive to take a great picture emphasizing your company in it or through the hashtag. It is also a great way to create your audience on Instagram.
By marketing the contest on Facebook and Twitter as well, more people become aware that you are present in this room and will seek you out. If you also take part in more traditional forms of marketing, don’t hesitate to emphasize your presence on Instagram there as well.
See Outcomes And Connect
Once you have things within motion, it’s important to monitor your improvement. This will let you know if it’s worth your small time commitment. Likewise, when it is leading to more potential customers or followers on other social platforms, it is having a great secondary influence. This really is still a great benefit of using the services and should not be overlooked.